What is the difference between Whitepaper & eBook

Content marketing has grown drastically. But it is much more beyond writing blogs or making websites to register. White papers and eBooks are two great sources that can take your content to another excellent level, offering your audience a new and exciting way to read content and digest related information while generating new prospects and leads. White papers and eBooks can genuinely help you out with a good reach of customers who can, later on, provide you with other practical tips for your business.

Though these two are similar, there are certain features about both of them that set them apart. At E Writing Champs today, we'll be studying those features that set them apart. If you are unaware of the difference between these two, you're at the right place today. There is a clear-cut difference between white paper and eBooks. Let's see what it is.

White paper

A white paper is like a report or an essay. It uses a combination of qualitative and relative language, which is also authoritative at the same time to create relevant data points and then provide solutions to them. White papers are used to bring relevant industry issues about the products and services and then later deliver solutions that they can offer. They are considered valuable information and educational sources to encourage readers to dig in, read, and bring new leads for the business simultaneously. 

A white paper also contains expert knowledge in detail. Generally, white papers tend to be lengthy, with a word count from 1000 – 10000 words, as the research reports. Steps to create a white paper who can easily create a white paper and eBooks? All you need to do is follow specific steps in a pattern. Let's talk about the White paper first. Here it would help if you chose a relevant topic that your expertise in keeping your leads in mind. 

How to find the topic?

Pay attention to industry and market trends prevailing in the market and look for market reports.
Follow other influencers on social media platforms and see what they are discussing.
Look for what's hot or what's the talk of the town by interacting with bloggers and influencers.
Search commonly asked questions from your company's database 
Check Google Analytics to see whether you have a robust database performing well or need to create one for yourself.
Compile all the industry data together and finally publish it as a white paper with all the relevant solutions you can provide.

The above-listed points will help you to create a white paper. White paper and eBooks are generally different. Let's talk about eBooks now so that you can summarise the difference between white paper and eBook.

Few guidelines to make your white paper more catchy

Use credible resources like financial reports, publications, etc. Keep away from secondary sources of information that are in common already.

Allow designers to align the components graphically and back up all the other claims with data.

Start with a strategically organized plan, then break the content into several subheadings to keep the lead's interest.

You need a white paper for the following :

Become an industry leader, develop leadership skills and Generate leads

Distribute your research-oriented audience to the target audience. 

EBook

If you've never come across the word 'eBook,' you must be thinking that it is a novel available online which you can read with the help of an electronic device or something and read it. But in the world of business and content marketing, an eBook is a valuable asset. If we compare it to white papers, eBooks are usually filled with lots of imagery and illustrations. It focuses on a particular topic of interest and then educates the reader about it in the end. The primary difference between white paper and an ebook is that an ebook uses more illustrations, unlike white paper.

How do you create an eBook?

To create an eBook, the first thing is to research a particularly relevant topic that focuses on targeting your audience. After that, all you need to do is prepare an outline of the chapter, including the data, industry type, product type, and other necessary details. Next, include all the fundamentals and then start telling the story as a white paper does.

A few considerations while creating an eBook are as follows : 

Use fonts, layouts, and colours that align with your existing brand.

Try to keep each concept categorized to ensure better flow.

Use data points to inform design clues.

Do not forget to create data on the front and back pages to give it a bookish feel.

Lastly, think about the conclusion. Will you use a subtle way or a more extensive form of advertising about the eBook? The primary difference between a white paper and an eBook is that an eBook is sold, unlike a white paper. Though white paper and eBook both are used as content marketing tools, you'll require an eBook if your goal is to 

Introduce your audience to a new concept: 

Generally, people require an eBook to let the audience know about a particular image that has been introduced. Here you can also use it for training new methodologies to a specific process.

Turn a complex topic into a simple one:

eBook often serves as an effective tool for converting complex cases into their simplest form. White paper and eBook are both used for fostering the growth of your business. Still, an eBook is also put to multiple uses when it comes to breaking the complexity of the subject matter and aligning it with a particular topic of interest for the readers and the prospective audience.

Advantages of an eBook

Easy Updates:

The content in the eBook is always cloud-based, which means it has the flexibility to be edited or updated at any time.

Shareable:

You can share the content of the eBook with several multiple users. The social feature of the eBook allows sharing content with different users, which is not possible in any other printed books.

One device, multiple books: 

While carrying an eBook, one doesn't have to worry about storage. Unlike white papers, eBooks are lightweight and portable enough to carry, and one doesn't have to worry about the storage problem. Your home and bag storage issues are already sorted, and you can read multiple contents in one eBook.

Accessibility: 

eBooks can be accessed anywhere at any hour of the day. One can carry it around and read it whenever they feel like it. This saves a lot of time and makes Accessibility easy.

Conclusion 

EBooks and white papers are meant for spreading good content, but they differ on several grounds listed above in the article. However, we are sure that after reading this, you'll be able to trust your professionals from E Writing Champs and will contact us for any other questions and issues that require our participation and involvement.