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AUTHOR :Ewriting Champs


Why Organic SEO Will Always Surpass Paid Ads

Search Engine Optimization

SEO stands for Search Engine Optimization, and it is one of the fascinating aspects of digital marketing. It embraces effective means for heightening a website’s visibility and reach by gaining genuine and legitimate traffic via search engines. Search engines like Google, Yahoo, and Bing avail of SEO crawlers to study web pages thoroughly by moving from one site to another, gathering information, and placing them into an index. It works like an encyclopedia, which helps you find precisely what you are looking for. SEO makes a website friendlier and more credible for users and search engines. Instead of paid search ads, one cannot yield by achieving higher organic and paid search rankings on the search engines while employing SEO.

Pros of Search Engine Optimization

1. Pocket-friendly-

Although Search Engine Optimization requires funds to pay the agency freelancers and use SEO tools, it is more affordable than paid advertisements in the long run. It makes your content climb the ladders of rankings if it attracts the right traffic and is climbing up the ranks naturally.

2. Adds in more stability-

A website will receive free traffic once it gets rankings on Google. But after getting regular and consistent optimization. Search Engine Optimization adds more stability as the website will keep appearing in search results, unlike paid advertisements.

3. Builds Brand Authority-

When a website keeps appearing on search results for keywords related to specific niches, it automatically builds trust and brand authority among the target audience.

4. Helps with Public Relations-

Search Engine Optimization and PR are altogether different marketing ideas. They can maximize the results together. You can build the relationship between these two marketing strategies with the help of link-building. This approach is much more adequate while spreading the content among potential customers than conventional search engine marketing strategies.

Cons of Search Engine Optimization

1. The constant change in Algorithms-

Search engines keep changing their algorithms annually, making it necessary to pay attention to their marketing strategy for organic outcomes.

2. Time-consuming-

It takes a while for relatively new websites or domains to get on the highest Google ranks as multiple factors influence it.

3. Regular optimization needed-

It can be more challenging than it appears. Standard content optimization helps the content and web pages to continue in rankings. It can include rejuvenating older content and removing old and expired links.

What is PPC(Pay Per Click)?

Pay-Per-Click(PPC) is a mechanism of Search Engine Marketing (SEM). An advertiser yields the publisher whenever a user clicks on a particular advertisement. In this instance, the publisher is Google, Facebook, and other social media and search engines. Revenue can generate whenever a customer clicks on the ads. The expense of PPC advertisements leans on the relevant endeavour and the targeted search volume of the keyword. This advertising approach can assist a firm to remain in competition in today’s highly competitive market if one cannot uphold the domain authority to get site rankings on search engines organically.

Pros of PPC

1. Receive immediate results-

It takes a few hours or a day to appear on the top search results page using PPC, whereas it takes months to receive the same outcomes with Search Engine Optimization.

2. Appear above organic and paid search rankings–

Any website that operates PPC immediately appears at the top of the search results page, even prior to the organic and paid search rankings.

3. Select your target audience–

Only those can choose their target audience through paid ads.

Cons of PPC

1. Expensive-

Paying for every audience click will eventually dry the budget and traffic. The pay-per-click keeps increasing with more competitive industries such as insurance and legal. It is only possible to run a PPC campaign with a good amount of money in your pocket. 

2. Becomes parched after some time-

According to the rules set by Ad platforms like Google for using PPC, they can assign a finite control to the websites. A contender with similar keywords can readily pass over your content by luring more traffic.


Choosing the more suitable option between these two is challenging as they are proven helpful in various situations. Search Engine Optimization effectively boosts the online existence of a website for a longer time among local searches. On the other hand, PPC, also called Search Engine Marketing, is a purchasing approach that introduces content ahead of the audience for a finite period among specific keywords search.

Let’s now look at some of these situations to identify this query.

Use SEO if...

  • Your marketing budget needs to be higher.
  • You want to build your brand authority.
  • You’re looking to maximize your long-term return on investment (ROI).
  • You want to create content reaching your audience at different sales funnel stages.

Use PPC if...

You’d get better results with PPC, also called search engine marketing, in situations where:

  • You want quick results.
  • Your product is novel or first-of-its-kind.
  • You’re promoting a time-sensitive offer, like a holiday sale.
  • You want to direct your audience to a sales or landing page.


In conclusion, it is a definitive comparison between SEO and SEM. SEM refers to anything done to gain placement in search engines’ results pages. Search Engine Marketing, known as SEM, is a superordinate having both SEO and PPC. However, SEO is a form of SEM and is not the only strategy concerned with SEM. Search Engine Optimization is more achievable if you set up your business and have a low budget. It will increase the chances of securing good rankings and visibility among your website’s local and organic search results. If you are an e-commerce website, your competitors are e-commerce like Amazon, Flipkart, and many more. Using PPC is a better option as it will kick-start your brand’s awareness.


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